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What is an agent action

A latch is the part of a front door that lets someone open it from outside. Frontlatch does that for websites.

Your website already does things: takes a booking, quotes a job, answers an enquiry. A person can do all of it. Software cannot, because the way in is a button, a form and usually a CAPTCHA, and those are built for hands and eyes.

Frontlatch sits on top of the site you already have and gives an AI agent a way to do those same things. You do not rebuild anything, change host, or move your forms. You approve which actions agents may use, and you get told every time one runs.

An agent action is not a chatbot, a website builder or a visibility tool. Those get you mentioned by an AI. This gets you booked.

How agents book

Same customer, same job, same business. Once as service websites stand today, once with Frontlatch in front.

Two knocks at the same door

Today

  1. CustomerBook me a plumber in Riverside for Thursday morning.
  2. AgentLooks for a machine-readable way in. There is none.
  3. AgentReads the page, finds the contact form, fills every field.
  4. SiteOne more field: tick to prove you are not a robot. Blocked.
  5. AgentCannot do that. Hands back a phone number.
  6. No booking. Nothing recorded.

With Frontlatch

  1. CustomerBook me a plumber in Riverside for Thursday morning.
  2. AgentReads the catalogue at a known address. Three things it can do.
  3. AgentAsks what is free on Thursday morning. Three windows come back.
  4. FrontlatchOwner verified booking? Inside the limits they set? Who is the agent?
  5. AgentBooks the 8am window.
  6. FrontlatchThe job lands in the software the business already runs. Owner notified.
  7. One booking, logged and attributed.
  • What the agent does
  • Where Frontlatch is in the path
  • Where the agent is blocked
Left lane composed from the 25 August scan and the 26 August browser run over fifteen service sites; every blocker in it is one we hit. Right lane is the designed flow, not a recording. The gateway can log a pending attempt and email a claimed, email-confirm-routed owner, or create a sign-up on a site whose owner switched it on once the user confirms in chat.

See what an AI agent can do on your site.

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