The worst-scoring segment we measured.
Agencies sell appointments: inspections, appraisals, callbacks. Not one of the five we scanned had an action an agent could complete, and two had no way in at all.
01What we measured
5 real estate agencies in Sydney, scored the same way.
Scanned on one day with one tool. Every figure below is counted out of that run, and the per-site reports are linked at the foot of this page.
- 5
- Sydney sites scanned
- 31.4
- Mean agent-readiness score, out of 100
- 0 of 5
- With a form or booking widget of any kind
- 2 of 5
- With no form and no phone link an agent could read
02What an agent hits
What an agent hits on a real estate site.
This is the segment where the gap is widest, which is why it is the one worth showing.
0 of 5 had a form or booking widget.
Not one. The scanner found no booking, quote or contact form it could complete on any of the five.
2 of 5 had nothing at all.
No form and no phone link. Not even a number an agent could read off the page, which is the lowest bar there is.
0 of 5 could be booked by an agent.
The mean score across the five was 31.4, the lowest of the three segments measured.
Nothing publishes what it can do.
All five publish no WebMCP, no MCP endpoint and no machine-readable catalogue of listings, inspections or appraisals.
03What changes
What it looks like once the actions are callable.
The distance between the score and the reality is the whole opportunity.
A browser found four of five.
The same five sites, opened in a real browser, produced a complete action map on four. Nothing was missing but a way to reach it.
Inspections and appraisals become callable.
An agent can ask what is listed and book the inspection, on the site you already have.
You approve every action first.
Nothing runs against your agency until you have verified that action type and set its limits.
Nothing until a booking lands.
Scanning and traffic reporting are free. Beyond that you pay per completed booking, priced under what an enquiry already costs you.
04The evidence
Read the reports these numbers came from.
The five reports these figures were counted from, including the two with no way in. Anonymised, and open to anyone.
Where this stands
No agency is running Frontlatch. The scanner and the tracker are built and free; the hosted layer that makes an inspection bookable is being built and is not available today.
Start here
Send us a domain. We will tell you what an agent can and cannot do with it.
The same scan that produced every number on this page. Free, and free permanently.