The equaliser of the agentic era.
SEO was the great equaliser of the last web era: a small business with a great site could outrank a giant. We are building the equaliser of the agentic era.
01The argument
The web’s front door is being rebuilt, and not everyone is getting a door.
That is the problem Frontlatch exists to solve.
Only companies with an API team get a door.
The interfaces agents can actually use are being built by the businesses large enough to build them. Everyone else is being left with a website an agent can read and cannot use.
The business that can be called wins.
When a customer’s agent goes looking for a plumber, a physio or an agency, the one it can call wins the job, regardless of who is actually best at it.
That is the wrong outcome.
A small business with great service should win the booking. So we make the site it already has callable, rather than asking it to become a software company first.
02The mission
Make your business bookable by agents.
That is the whole of it. It is the sentence the rest of this site should be read against.
Next
The argument is only worth as much as the measurements under it.
The scanner, the tracker and the gateway are live. The roadmap shows what comes next.