Book me a haircut, Saturday morning.
Hairdressers and beauty salons take appointments all day, every day. Most sites still leave an agent with a phone number and nothing to fill in.
01What we measured
119 hairdressers and beauty salons in Sydney, scored the same way.
Crawled from the full Sydney index on one day. Five real listings for this segment are linked at the foot of this page.
- 119
- Sydney sites scanned
- 39.8
- Mean agent-readiness score, out of 100
- 70 of 119
- With a form or booking widget of any kind
- 29 of 119
- With an action an agent could complete
02What an agent hits
What an agent hits on a personal care site.
Counted across every personal care site scanned in the Sydney index — not five hand-picked examples.
70 of 119 hairdressers and beauty salons had a form or booking widget of any kind.
The rest offered an agent nothing to fill in — a phone number, if that.
35 of 119 had no way in at all.
No form and no phone link an agent could even read off the page.
Nothing publishes what it can do.
None of the 119 hairdressers and beauty salons scanned publish a WebMCP interface, an MCP endpoint or a machine-readable catalogue of an appointment.
29 of 119 could actually be booked by an agent.
The mean score across the segment was 39.8, out of the scanner's 100 — the agent-ready line is 70.
03What changes
What it looks like once the actions are callable.
An appointment is already what the business sells. The only thing missing is a way for an agent to reach it.
An appointment becomes callable.
On the site you already have, without rebuilding it and without changing how you take an appointment.
Every listing already has a page.
Claim yours in the Sydney index, and the scan behind it becomes your own report.
You approve every action first.
Nothing an agent can run exists until you have verified that action type and set its limits.
Nothing until an appointment is booked.
A$49 a month for the listing and the endpoint, then A$20 for a booked action — never a percentage of what it is worth.
04The evidence
Read the listings these numbers came from.
5 real listings, out of the 119 hairdressers and beauty salons scored in the Sydney index. Not anonymised — every business in the index is listed under its own name, with the report exactly as the crawler found it.
Where this stands
The scanner, the tracker and the gateway are live and free: an agent can already find your business through frontlatch.com/mcp and read what your site offers, and you can claim your listing today by proving you control the domain, then switch an action on and set its limits in the console at /app. Route it to email confirmation and the gateway now turns a matching request into a pending attempt and a one-tap confirm email to you — it still cannot book you outright until a real connector is wired.
Start here
Send us a domain. We will tell you what an agent can and cannot do with it.
The same scan that produced every number on this page. Free, and free permanently.